Local Craft stores in Saint-Tropez
SAINT-TROPEZ, A CRADLE OF CREATIVITY
PLAN YOUR TRIP
MAKE SAVINGS TIPS
TRAVEL TIPS
LOCAL GUIDE
Saint-Tropez: A Timeless Source of Fashion Inspiration
Saint-Tropez has long been a source of inspiration for creativity in the fashion world, attracting designers, creators, and style icons from around the globe. This iconic village on the French Riviera, with its chic yet laid-back atmosphere, bright landscape, and sunny beaches, has inspired a unique aesthetic that blends elegance, comfort, and freedom. Since the 1950s, when stars like Brigitte Bardot made Saint-Tropez a must-visit destination, the town became a true fashion laboratory. Bardot's famous silhouette, with her striped swimsuits and light dresses, helped create a timeless summer style that combines finesse and simplicity. Designers have drawn from the bohemian and glamorous vibe of Saint-Tropez to create collections that celebrate freedom of movement, effortless chic, and the Mediterranean spirit. Saint-Tropez continues to be a living museum of fashion and a creative beacon, where trends are born and reinvented under the influence of its landscapes, atmosphere, and unique blend of culture and style. It is a place where the boundaries between fashion and art blur, giving way to boundless creativity.
Saint-Tropez: A Cradle of Iconic Brands with Global Recognition
Saint-Tropez is not only a favorite destination for celebrities and luxury enthusiasts, but also a true hub of creativity, where many iconic brands were born. Inspired by the Tropezian way of life, these brands have captured the essence of the village, a unique blend of effortless elegance, bohemian chic, and Mediterranean influences to build internationally renowned labels. Among these success stories, Vilebrequin, founded in Saint-Tropez in the 1970s, perfectly embodies the town’s seaside spirit with its luxurious and colorful swimwear. What once started as a local brand is now a global name with boutiques around the world. Another example is K. Jacques, an artisanal sandal workshop established in the 1930s, which has become a timeless fashion staple, adored by both locals and international style icons.
The success of these brands lies in a simple formula: authentic craftsmanship, inspiration drawn from Saint-Tropez’s idyllic setting, and the ability to export this Mediterranean elegance worldwide. Today, they continue to embody the soul of Saint-Tropez, blending luxury with innovation.
Saint-Tropez: A Unique Shopping Destination Between Designers and Luxury
If you love shopping, Saint-Tropez is a must-visit destination. Every street in the village is filled with hidden treasures, blending designer boutiques, luxury fashion houses, and local artisans who uphold authentic craftsmanship. Over the years, Saint-Tropez has become a cradle for emerging fashion talents, giving birth to local brands that have captivated a discerning clientele. Originally based in the heart of the village, these Tropezian labels have gained remarkable success, expanding across the French Riviera and even internationally with new boutiques. Their collections, infused with the Tropezian spirit, are also available online, allowing you to embrace this unique style wherever you are.
​
Trip to Saint-Tropez highlights these iconic brands, born right here, and invites you to discover their creations. In Saint-Tropez, shopping is more than just a pleasure, it’s a true way of life, blending elegance, exclusivity, and local traditions. Come and experience it for yourself, and let yourself be enchanted by Tropezian elegance !
Vilebrequin
Founded in 1971 in Saint-Tropez, Vilebrequin is an iconic brand specializing in high-end swimwear for men, later expanding to the whole family. Its story began with Fred Prysquel, a motorsports enthusiast, who designed a swim short inspired by Californian surfers—comfortable, stylish, and colorful. Success quickly followed: with its bold prints, premium fabrics, and chic yet relaxed spirit, Vilebrequin captivated the Saint-Tropez jet set. The brand embodies timeless summer luxury, perfect for lounging on the legendary Pampelonne beach or aboard a yacht in the Mediterranean. Today, Vilebrequin has become a global reference, with boutiques in the world’s most prestigious destinations, from Saint Barth to Miami, Dubai to Paris. Despite its international expansion, the brand remains true to its Tropezian roots, drawing inspiration from the sun, sea, and Riviera lifestyle. Choosing Vilebrequin means embracing Tropezian elegance, blending tradition and modernity, and carrying the essence of summer all year long.
15 rue Gambetta
83990 Saint-Tropez
Opening
10:00 AM to 07:00 PM
31 place de la Garonne
83990 Saint-Tropez
Kiwi Saint-Tropez
Kiwi Saint-Tropez is an iconic brand of swimwear and beachwear born in Saint-Tropez in 1985. Inspired by the art of living in Saint-Tropez, it offers elegant and colorful collections for men, women, and children, perfectly embodying the chic summer spirit of the French Riviera.
Kiwi Saint-Tropez is known for its vibrant colors, exclusive prints, and elegant cuts, combining comfort and sophistication.
The brand focuses on high-quality materials and meticulous finishes, ensuring that their swimwear is durable and resistant to chlorine, salt, and sunlight. Kiwi Saint-Tropez’s designs reflect a timeless elegance, perfect for those seeking to combine luxury, style, and relaxation while enjoying the beach. It is a must-have for anyone embracing the glamorous lifestyle of the French Riviera.
34 rue Général Allard
83990 Saint-Tropez
Opening
10:00 AM to 06:00 PM
17 rue des commerçants
83990 Saint-Tropez
Baindemer Saint-Tropez
Baindemer is a French brand of swimwear and beachwear, created with the idea of capturing the chic, relaxed, and elegant spirit of the French Riviera. Known for its modern and timeless designs, Baindemer offers swimwear for both men and women, focusing on comfort, quality, and style. Baindemer stands out for its use of premium materials that ensure excellent comfort throughout the day, while also being resistant to the wear and tear of sea salt and chlorine. The designs are both elegant and practical, perfect for a day at the beach or a seaside getaway. The collections are minimalistic and elegant, featuring a wide range of colors and patterns inspired by Mediterranean landscapes. The swimwear is designed to fit all body types, offering impeccable cuts and a flattering silhouette. Versatile and timeless, these pieces work for both casual beach days and more stylish poolside settings. Baindemer has recently expanded its presence with the opening of several new boutiques across key luxury destinations such as Cannes, Monaco, and Nice. This growth allows more customers to experience the brand's chic, Mediterranean-inspired collections, combining quality and elegance with convenience. With plans for further expansion in other European coastal cities, Baindemer continues to enhance its international reputation for premium swimwear.
21 Quai Suffren
83990 Saint-Tropez
Opening
10:00 AM to 06:00 PM
Peter Polo Saint-Tropez
Peter Polo is a men's fashion brand that made its mark in Saint-Tropez, offering elegant and timeless clothing, perfect for the modern man. Founded in the 1970s, the brand quickly became a reference for casual yet sophisticated style. Peter Polo stands out for its elegant collections, featuring chic and comfortable pieces inspired by the Mediterranean lifestyle. The brand offers clothing for all occasions, whether for a lunch by the sea, an evening in Saint-Tropez, or a more casual outing. Must-have items include linen shirts, light cotton trousers, modern blazers, and cashmere sweaters. Peter Polo pieces are made from high-quality materials, ensuring exceptional longevity and optimal comfort. The brand focuses on fine finishes and subtle details, adding a touch of sophistication to every outfit.
21 Quai Suffren
83990 Saint-Tropez
Opening
10:00 AM to 06:00 PM
Les Tropéziennes
Les Tropeziennes by M. Belarbi is a French footwear brand known for its sandals inspired by the Tropezian style. Founded by Mohamed Belarbi, the brand offers elegant, comfortable, and affordable designs that blend tradition with modernity. Unlike artisanal houses like K.Jacques or Rondini, which handcraft their sandals, Belarbi focuses on larger-scale production, making its prices more accessible. The brand stands out with a wide range of models and colors, available in natural, metallic, or vibrant leather. Sold in stores and online, it appeals to those seeking a chic and timeless summer style.
19 Quai Suffren
83990 Saint-Tropez
Opening
10:00 AM to 07:00 PM
K Jacques
K.Jacques is an iconic Saint-Tropez brand specializing in handcrafted leather sandals since 1933. Founded by Jacques Kéklikian and his wife Elise, this family-run business has preserved a unique savoir-faire, blending tradition and modernity. Each pair of K.Jacques sandals is handmade in the brand's workshop in Saint-Tropez. The brand also offers a customization service, allowing customers to choose the color, leather type, and finishes to create unique sandals. K.Jacques sandals are recognized for their sleek and elegant designs. They are loved for their sophisticated minimalism, with styles ranging from classic strappy models to bolder creations, sometimes embellished with studs or colorful patterns. They have become a must-have for fashion icons and celebrities, worn by stars such as Brigitte Bardot, Kate Moss, and Beyoncé.
28 rue Henri Seillon
83990 Saint-Tropez
Opening
10:00 AM to 07:00 PM
Rondini
Rondini is one of the oldest sandal-making houses in Saint-Tropez, founded in 1927 by Serge Rondini. Still a family-run business, the company continues to uphold its artisanal expertise, handcrafting each pair of sandals in its historic workshop. Unlike brands that produce on a large scale, Rondini makes all its sandals either custom-fitted or in small batches. This artisanal craftsmanship ensures durability, elegance, and timeless appeal. Rondini sandals are often favored by those seeking quality, comfort, and exclusivity.
18 rue Georges Clémenceau
83990 Saint-Tropez
Opening
10:00 AM to 07:00 PM
